Hybrid: Min. 2 days in office, 3 days WFH

WHAT WE’RE LOOKING FOR

The Data Strategy Director will support the Head of Data & Analytics in the management and future direction planning of iCrossing’s growing and increasingly integral Data & Analytics department, which will be focused on delivering best-in-class (audience-focused) data & analytics services. As a client-facing position, the Data Strategy Director will be responsible for the delivery of workstreams, primarily covering Data Strategy and Customer Experience (“CX”) Analytics; but as a secondary focus: Implementation, BI, and Data/Marketing Science. In addition to the mentoring/management of experts with varying degrees of experience, capabilities, and career aspirations within the team.

ABOUT THE ROLE

You will work directly with clients and colleagues to define data strategies and innovative solutions that deliver superior business results. You will play a crucial role in the development of the Data & Analytics capabilities of the agency. With your excellent technical skills and team management experience you will be responsible for ensuring our clients are pushing the boundaries of innovation and growth in their businesses by leading the team to continuously improve marketing and CX performance through best-in-class tech, data and analytics implementation and practices. Dependant on the client and/or project the individual is assigned to, responsibilities (“duties/tasks”) would include, but are not limited to, the following:

• Collaborate with the Head of department and other senior members of the Data & Analytics team to develop complementary products and services which ladder up to the overarching department vision set by the Head of department
• Consultancy & expertise – provide support on the selection and implementation of best-in-class technology, audience management, BI and analysis platforms for our clients
• Creative data strategies - develop solutions, POCs and prototypes that drive business growth, both for our clients and the wider agency.
• Work with account management and new business teams to identify opportunities to grow iCrossing’s Data & Analytics offering.
• Inspiring & motivational team leader – mentoring and managing data and analytics professionals ensuring a high standard of expertise and excellence in delivery.
• Thought leadership – researching and developing POVs, champion the agency and department vision, and leverage your wider network to drive department growth

  ABOUT YOU

• Strong Digital Marketing knowledge and experience with common MarTech platforms, including but not limited to: Google Ads 360, Google DV360, Google Search Console, STAT Search Analytics, Facebook Ads, LinkedIn Ads, Salesforce, and/or Adobe Experience Cloud products (Analytics, Ad Cloud, Marketo, Audience Manager, and Target)
• Strong quantitative and qualitative analytical skills with proven ability to provide actionable insight from multiple data sets - delivering the 'so what' behind the data
• Experienced in creation/maintenance of customer data feeds/pipelines in order to identify and capture all data points relevant to our clients’ customers journeys – for use in audience creation that can be activated across a variety of MarTech tools
• Proficient in analysing the performance of marketing campaigns, digital content, and customer journey funnels in order to build insight on the drivers of our client’s customers and optimise their experience(s)
• HTML & JavaScript used in the context of tag management (in a tag management solution (“TMS”) such as Google Tag Manager and/or Adobe DTM/Launch)
• Planning, configuring, and implementing Google Analytics (Universal and 4) including 360 Suite and enhanced eCommerce
• Configuration of alternative web analytics platforms such as Adobe Analytics
• Use of SQL and data mining using ETL, data warehouses, and MS Excel
• Capabilities of BI applications, primarily Google Data Studio; but also, Tableau, Microsoft PowerBI and/or Looker

WHAT YOU’LL GET FROM US

We empower our people to create positive change for clients and themselves. We offer iCrossers a long list of benefits, many of which you’ll see everywhere, but here are some of the highlights:

• ‘Flex 10’: reduced core working hours, creating 10 flexible hours to suit you
• Remote working, hybrid and office working options: we currently operate on min. 2 days a week office working, other options can be discussed dependent on role
• Pension matching up to 6%
• Healthcare plan and Digicare app with access to professional mental health support, nutritional advice, health screenings and a digital GP
• Monthly contribution to a well-being activity of your choice
• Life Assurance
• Income Protection
• Bonusley - peer to peer employee recognition programme
• Enhanced Maternity, Paternity and Adoption pay
• Personal development and skills training provided by iCrossing, our parent organisation Hearst and external facilitators
• Professional financial and pension advice
• Early Finish Fridays on the last Friday of every month
• Study leave: up to 5 days per year
• Charity days: 5 days per year to undertake work on behalf of a charity
• Together Time: 3x per year, 2 hours paid time off to spend time with people you care about most
• Long service awards
• Cycle to work
• Regular socials and more!

  All disabled applicants who meet the minimum requirements of the job as set out in the job description and person specification will be guaranteed an interview if requesting to be considered under this scheme. If there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs please let us know.